The Jollibee line on Sunday at 3 p.m.
New York City has a strange relationship with fast food restaurants—our first McDonald’s, for example, opened in 1973, ten full years after the franchise had sold its one-billionth hamburger. McDonald’s initially took off in the Big Apple in part because diners accustomed to the joint’s kitsch and cheeseburgers were eager to share it with others. The opening of a new fast food restaurant within the five boroughs, it so happens, is hardly ever completely new to everyone.
Such is the case Jollibee, a Filipino fast food chain that serves a mashup of burgers, pasta, fried chicken, and Filipino dishes. New York’s first Jollibee opened in Woodside on Saturday; there are already more than 600 locations in the Philippines and some more all over the world, including two-dozen on the West Coast. On Saturday, the lines were not only out the door on Roosevelt Avenue; they went around the block. By the afternoon, the line wrapped around two blocks: Yelper Luke V. waited five hours for Jollibee’s Chickenjoy.
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