of cow urine, india's alternative softdrink to coca-cola

Cow Urine Soft Drink, Gau Jal, To Be Launched As Coke Alternative: India's Hindu nationalist movement is working on creating a new soft drink to rival Coca-Cola and Pepsi. The main ingredient? Cow urine.

The Times Online explains the development of the beverage by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS).

Om Prakash, the head of the department, said the drink - called "gau jal", or "cow water" - in Sanskrit was undergoing laboratory tests and would be launched "very soon, maybe by the end of this year".

"Don't worry, it won't smell like urine and will be tasty too," he told The Times from his headquarters in Hardwar, one of four holy cities on the River Ganges. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."

[via No-Name247]