Monday 22 June 2009

of michael bay's angry 'transformers' email leaked

Steven & Jerry Wouldn't Take This!: 'Transformers' director, Michael Bay, is angry with the marketing campaign for the new movie and hits out at Paramount Pictures in a leaked email.
Michael Bay sent a scathing email to Paramount Studios before the release of "Transformers 2," complaining in effect that his famous director friends would be shocked at the way Paramount was promoting the flick.

We've obtained an email dated May 4, 2009 -- from Bay to Paramount head Brad Grey, along with a bunch of other Paramount honchos. Bay complains bitterly that Paramount's ad campaign for "Transformers 2" was tepid and ineffective.
In the email, Michael Bay writes,
I have been waiting, and waiting for the anticipation of an 'event movie' to make it into the 'public zeitgeist. Is this is a cash issue with your company?
Bay calls the print campaign an "abject failure," with a "pathetic presence" in the L.A. Times. He's especially pissed about the profile of the movie on the MTV Video Awards, calling it "so lame."

Read the email (pdf) here.

Other links:
- Bay's angry 'Transformers' email leaked
- "Transformers" director rips studio in leaked memo

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