She-sweets: Mars Snackfood introduces Fling, a chocolate snack bar which comes in a hot pink wrapper, aimed at women.
Mars Snackfood, the global candy giant that sweetens our grim world with more than a thousand tons of Snickers, Skittles, M&Ms, Twix and Starburst Fruit Chews a day, is introducing an entirely new treat. Fling, which comes in a hot pink wrapper, consists of two slender cookies which, in the lexicon of Mars Snackfood copywriters, are known as “fingers.” The base of each finger is a layer of crisp meringue. This wafer is topped with an ethereal layer of truffle, then enrobed in a sleek tunic of milk chocolate. Thanks to the inclusion of the FDA-approved mineral mica, Fling’s fingers are imbued with a faint metallic pink shimmer that straddles the line between “amusingly chic” and “scrumptiously contaminated.” If you haven’t guessed yet, Fling is aimed at women.
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