of creative apple, apple creative

We’re expecting a good fight but they’re coming out with something that’s five generations older. It’s our first generation MuVo One product feature, without display, just have a (shuffle feature). We had that — that’s a four-year-old product. So I think the whole industry will just laugh at it, because the flash people — it’s worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don’t have this kind of thing, and they expect to come out with a fight; I think it’s a non-starter to begin with.

- Sim Wong "Boo" Hoo, comments on the iPod Shuffle

Mr Sim was unimpressed. He said the iPod Shuffle is a throwback to the first generation of Creative players, which also relied on flash memory and were introduced more than two years ago.



He promised that Creative would put out more MP3 players and accessories soon, including the Zen Micro Photo, which can play MP3 files as well as display photos on its 1.5-inch screen. The Zen Micro Photo earned Creative its third Best of CES award in a row, after Prodikeys in 2003 and Zen Portable Media Centre last year.

So when Creative introduces the Zen Micro Photo, I hope Steve Jobs will not say

"We’re expecting a good fight but they’re coming out with something that’s XX generations older. It’s our first generation iPod Photo... We had that — that’s a XX-year-old product..."



Even someone in the US has an iPod.